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PR POS Quartely Newsletter - July

 Welcome to adm Indicia’s Monthly Newsletter 

With the second half of the year well underway, this month's edition brings together the latest business updates, performance highlights, and industry developments.

Inside, you'll find our year-to-date KPI snapshot, a success story showcasing the impact of collaboration and innovation, and a spotlight on one of the talented individuals contributing to our success behind the scenes. We also share key industry insights and trends shaping our markets and helping to inform the way we operate.​

Team updates
KPIs
Success stories (1)

Team Updates

FY26 KPIs

Success Story

Our annual Drinks Report is now live! 

Click to download the full report

Latest Insights

Consumer pschology image

Consumer Psychology: Packaging As Premium 

Brand awarness image

7 statistics about brand awareness that should be the foundation of every brand's strategy 

RTD Image

 From flavour to occasion: the question every RTD beverage brand needs to answer now | adm Indicia 

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Team Spotlight: Kira Paschkes 

Kira Matthews
Kira Matthews

Kira was born in Frankfurt and moved to Madrid at age nine, becoming fluent in German, English, and Spanish. After studying Mass Media and spending three years in TV production, she transitioned into marketing and merchandising. With over 20 years at adm Indicia and part of the Pernod Ricard team since December 2025, Kira brings exceptional organisational skills, reliability, and client dedication to every project.​

 

Known as a steady and supportive team player, Kira helps clients navigate complex activations with confidence. German-minded but Spanish-hearted, she is a trusted partner to both colleagues and clients alike.​

 

Outside of work, Kira spends most of her time with her horses and other animals, a lifelong passion. She is happiest on horseback, enjoying a different perspective and a moment away from the demands of work. While she appreciates a good beer, she never says no to an Absolut Lemon now and then.​

For any queries, please don't hesitate to contact your adm Indicia account team 

adm Indicia, 4th/5th Floor, 26-28 Bedford Row, London WC1R 4HE.

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